Nonprofit Website Design

Are you wondering what to put on your nonprofit’s website?

 

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Great website content can make a difference for your nonprofit, whether your goals are to boost donations or build awareness. We know that great content translates into results, whether your goals are to boost donations, build awareness for your programs, or recruit volunteers.

 

Checkout Some Examples

Great Nonprofit Website design

A great nonprofit website doesn’t have to cost thousands of dollars, it just has to be straightforward and easy to navigate. The easier you make it for visitors to understand your mission, impact, and find what they’re looking for, the better engagement you’ll receive!

Nonprofit websites don’t aim to sell products or services to their visitors, but they still need to convince people to support their cause. Websites are one of the primary ways the charity organisations connect with their potential patrons.

 

Basic Elements of Nonprofit website design

 Great website content can make a difference for your nonprofit, whether your goals are to boost donations or build awareness. There are five basic elements needed in a nonprofit website design to achieve your organization’s goals, like online donations, event management, and a volunteer system.

 

  • Streamlined Donation Page
  • Social Media Links
  • Individual Staff Pages
  • Responsive Design
  • Strong Mission Statement
  • About Us Section
  • Financial Transparency
  • Reason To Return To The Site

Social Media Links

If your nonprofit is up-to-date with current communications trends, then your website certainly isn’t the only component of your digital presence.

By incorporating other digital outlets, like email and social media, you can ensure that your entire digital communications strategy is integrated and cohesive.

Plus, your supporters have different engagement preferences. Including other outlets will enable you to reach more visitors through their preferred channels, targeting your communications and making them more effective. Majority of social media sites used by nonprofits:

  • Facebook
  • Twitter
  • You Tube
  • LinkedIn
  • Pinterest
  • Instagram

Specific Website Data You Should Track

Some website data your nonprofit should focus on will vary based on your situation. The following three metrics apply to most organizations.

Google Analytics is used for the following recommendations:

  • Landing Pages that Lead to the Most Conversions
  • Traffic Sources that Lead to the Most Conversions
  • Pages with the Highest Exit Rate

Responsive And Mobile Friendly

Now that phones and tablets are so prevalent, most website builders use a responsive design framework that will automatically mold your site to mobile.

It’s estimated that now over 60% of visitors are viewing websites on their mobile devices, and that number is only expected to rise in the coming years.

By optimizing your site for mobile, your nonprofit will provide your supporters with a better browsing experience on every device.

Mobile-responsive sites are much more attractive to view and easier to interact with for mobile users. So, if we do not optimize your site for mobile devices, the website might be deterring a majority of visitors from engaging with your content.